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Free Placement for Radio PSAs
Please visit PETAPSA.com and click on “Radio” at the top of the page. There, you can listen to PETA's radio public service announcements (PSA) and determine which one you would like to place. Once you determine which PSA you want to pitch as well as the radio station(s) you want to pitch it to, contact Action Team Coordinator via e-mail at ATeam@peta.org. We'll get you the contact information for PSA people at the appropriate stations.
It's best to send the contact an e-mail pitch first. Here is a sample of a pitch that you can use as a guide. Notice how we ask for free placement and give reasons why this PSA is beneficial to animals and to the community. You can use this pitch for your e-mails, but make sure you update the pitch to apply to your PSA. You can find a lot of helpful information on PETA.org.
If you are e-mailing multiple people at once, put the contacts' e-mail addresses in the bcc field of your e-mail and put your e-mail address in the To field.
Once you've e-mailed your pitch, follow up with a phone call a few hours later. Ask if the person received your e-mail and if the station would like a copy of the PSA. If the station wants a copy, ask if we can submit a mp3 version via e-mail. Most stations can accept PSAs via e-mail. Contact Action Team Coordinator with the name of the radio station and the PSA it wants, and we'll provide you with a file you can e-mail to the radio station. If the radio station requests a CD, we’ll either send you the PSA or send it to the radio station for you as soon as possible.
Unfortunately, radio stations receive many PSAs from various nonprofit organizations on the local and national level. They can pick and choose which ones they will play. If you can get the PSA into the station's “rotation,” that's great!
Please contact us if you have any questions: Send an e-mail to ATeam@peta.org, or call Action Team Coordinator at 757-622-PETA.
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